Link: mwai.edu

Middle Way Acupuncture Institute (MWAI) partnered with our team to refresh their website, focusing on improving accessibility, mobile responsiveness, and user experience for both prospective students and community members.

One of the primary goals of the project was to ensure the site functions seamlessly across devices. Many prospective students were browsing from their phones, so creating a mobile-optimized experience became a top priority. The updated design now makes it easier for users to explore programs, schedule a visit, and complete the application process on any device.

In addition to visual and functional improvements, we collaborated closely with MWAI to refine the site architecture. We organized content to better support student decision-making and improve search visibility (SEO). For example, we transformed the Admissions section into a series of clear, focused pages, including “Admissions Overview,” “Apply Now,” and “Application Checklist,” designed to gently guide users through each step of the journey.

We also worked together to develop new content that highlights MWAI’s unique approach and deep expertise in Chinese medicine. Informational pages like “Why Choose Middle Way” and “What is Chinese Medicine?” help establish trust with prospective students by answering common questions and emphasizing MWAI’s mission and values.

For the community and clinic visitors, we added and expanded pages that explain treatment options, clinic types, and frequently asked questions, helping users feel more informed and welcomed.Together, these enhancements support MWAI’s long-term goals of increasing enrollment, improving visibility, and creating a more supportive and streamlined experience for every visitor to the site.